Schwarzkopf's "Got2B" Brand Gets Trigger Happy

Saint-Gobain Calmar introduce fun packaging for hair products

Got2B is all about hair with a full range of products that are fun, versatile and style-specific. Creating a distinctive package that not only captures this image, but also delivers superior performance is an important part of the Got2b brand experience. When Got2b manufacturer Schwarzkopf needed a spray pump for their "CrazySleek" and "Curl-Vacious" product lines that was both fun to use and performed well, they chose the Mini-Trigger from Calmar.

With a progressive brand like Got2B, the package often becomes an integral component of the overall marketing of the product. With CrazySleek and Curl-Vacious Schwarzkopf developed a package that in addition to functionality, would personify the image of the brand helping to create as strong visual presence at point of sale. The Mini Trigger accomplishes both with its visually unique ergonomic dispensing system.

The Mini-Trigger is built on Calmar's Mark VII-HV spray engine. This makes the Mini-Trigger a high performance versatile pump that is able to dispense the most viscous formulas with excellent atomization. The Mini-Trigger's visually distinct design and excellent functionality help to differentiate itself from traditional finger tip dispensers.

With Schwarzkopf's newly redesigned packaging and colors, the Got2B CrazySleek and Curl-Vacious really stand apart from the crowd of hair care products and offer a one-of-a-kind experience that consumers are looking for.

07 Jun 2006