Digital Press Technology for Retail Marketing / Promotion Applications

The Alliance Division of Rock-Tenn Company has installed the latest generation of the wide-web.

Dotrix Press - Digital Printing Solutions

Dotrix Modular at its Winston-Salem, NC manufacturing facility as part of the company's continuing commitment to new technology, especially digital printing solutions. Alliance has been successfully running customer orders on the original :Dotrix press for over three years. The new digital press makes a broad range of customised display, packaging and marketing solutions economical and represents a breakthrough in executing targeted in-store marketing solutions.

The Dotrix Modular Full-Colour Inkjet Digital Press Solution

Offers significant advancements in durability, reliability, consistency and quality on a wider range of paper substrates and thicknesses and is being installed and serviced under an exclusive agreement with Agfa Graphics. This is part of the ongoing partnership efforts of Alliance and Agfa Graphics to expand and enhance digital printing capabilities for the at-retail marketing industry.

“The :Dotrix Modular full-colour inkjet press is the most productive industrial digital print solution available today," stated Agfa's Julian Robledo, General Manager, inkjet solutions, North America. "Besides the common benefits of digital printing such as minimum make ready time, instant job switching and less waste, :Dotrix Modular is capable of printing single-sided 907 square meters per hour at widths of up to 63 centimeters. Because of its versatility in use, productivity and print quality, :Dotrix Modular can offer new creative products beyond the imagination of the marketer."

According to Jim Einstein, Alliance Executive Vice President and General Manager, "I am delighted with the great image and colour quality that we are achieving with the new :Dotrix Modular press. This advanced technology will help our customers to meet marketplace demands for cost-effective, short run merchandising solutions that address regional and micro markets. Whether the need is retail signage, promotional packaging, POP displays or dimensional mail, we have a speed-to-market solution that can be customized affordably."

Alliance, A Division Of Rock-Tenn Company

Alliance is a leading in-store marketing solutions provider that develops both promotional and permanent displays and packaging programs supported by innovative marketing services for major consumer packaging goods and services companies and retailers.

Rock-Tenn Company provides marketing and packaging solutions to consumer products companies at low costs, with net sales of $2.1 billion and operating locations in the United States, Canada, Mexico, Argentina and Chile. The Company is one of North America's leading manufacturers of packaging products, merchandising displays and bleached and recycled paperboard.